There’s just no escaping those five, interlocking Olympic rings is there? In fact, thanks to big companies having outrageously lucrative sponsorship deals and endorsements with the Games, you can bring all the exhilaration, the excitement, the agony and the ecstasy of affairs at the XXXIII Olympiad right into the heart of your household appliances.

The marketing gurus at Procter & Gamble, for instance, are so giddy about their brand of washing detergent, they’re trumpeting it as a ‘Champion of Stain and Odour Removal’.

And why not? Nothing, after all, epitomises the dedication, the sacrifice, the athletic endeavour and the noble cornerstones of the Olympic ideal quite like a dissolving tablet that removes stubborn splatters and soilings at 30 degrees. Citius, Altius, Fortius and a’ that.

With everything going on over in Paris, it will soon be golf’s turn to get in on the act when the men’s event, featuring the new Open champion and current Olympic champion Xander Schauffele, tees-off later this week at Le Golf National, the host venue of the 2018 Ryder Cup.

You can probably remember when golf was re-introduced to the Games in Rio back in 2016 and everybody harrumphed themselves into such a state, the IOC were on the verge of including harrumphing as an Olympic demonstration sport.

A raft of high-profile players........

© Herald Scotland