The Union government’s proposal to make labelling of synthetic content generated by Artificial Intelligence (AI) systems mandatory is a timely and necessary step. This regulation seeks to address a powerful technology capable of spreading misinformation, stoking social unrest, and damaging individual reputations.

If implemented as proposed, the rule would require creators of AI-generated visuals, videos, audio and even text to clearly label such content across at least 10% of a visual presentation. How this requirement would translate to non-visual formats like audio remains unclear, though the need for explicit identification applies to all media capable of misleading the........

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