'Fox & Friends' co-hosts discuss the possibility of Elon Musk succeeding in creating a third political party and how it may impact the two-party system.

Let’s talk about language. Because in politics, language isn’t just what you say — it’s what people hear. And if there’s one thing I’ve learned from decades of helping brands and campaigns get their words right, it’s this: the wrong message can kill even the best idea. Tesla CEO Elon Musk’s America Party is a case study in how not to build trust through language.  

I’ve seen this movie before. I started my career on Ross Perot’s campaign, where we learned firsthand how the right words can electrify a movement — and how quickly the wrong ones can turn hope into skepticism. Perot’s success was based on his ability to connect with voters using language that was clear, relatable and believable. He spent a lot of time talking about a broken system, but he did so in a way that made people believe change was possible.  

Musk, on the other hand, is using the language of disruption without understanding the language of trust. And that’s why his America Party is likely to be just another blip in the long history of failed third-party efforts.  

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Let’s break down Musk’s messaging. He........

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