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From kneeling to Spanish anthems: How the NFL lost Middle America at halftime

13 154
10.02.2026

Turning Point USA spokesperson Andrew Kolvet discusses the success of their patriotic counter-programming to the NFL’s Bad Bunny halftime set.

After the chaotic early 2020s, when the NFL led the way by leaning into woke nonsense like kneeling for the national anthem or introducing "Lift Every Voice" as a separate anthem for Black Americans, there’s been a lack of trust between the average football fan and the Super Bowl halftime production. The sense is, "What are they going to try this time?"

The NFL responded with an all-Spanish halftime show and effectively challenged Americans to have a problem with it. What are viewers going to do — not watch?

But many didn’t.

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Turning Point’s "All-American Halftime Show" was announced a few months ago to contrast with what many expected would be a politicized halftime show by Bad Bunny, an artist whose songs are exclusively in Spanish and who has made political statements in the past, including "Ice Out" at the Grammy Awards and "F--- Trump" during the Black Lives Matter protests.

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in........

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