menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Meet the millennial and Gen Z ‘attention activists’ who are trying desperately to unplug from their phones

20 0
15.04.2026

Meet the millennial and Gen Z ‘attention activists’ who are trying desperately to unplug from their phones

More than a dozen millennials gathered in a brownstone apartment in Brooklyn and placed their phones in a metal colander before two hours of reading, drawing and conversation — anything but staring at screens.

A similar scene played out a few miles away, in an early 20th-century cardboard box factory turned high-end office space. Nearly 20 people in their 30s stared at their cellphones for a few minutes. Then they set them down and looked at their bared palms for a while. Then those of their neighbors.

The exercise was meant to drive home the importance of paying attention to real life, not the gleaming little screens that have taken over our world.

A ‘revolution’ against devices

Two decades after Steve Jobs premiered the iPhone, a small but passionate movement — with offshoots in several countries — is rebelling against the omnipresent screen.

“The products have become more insidious and more extractive, exploitative,” said Dan Fox, 38, who hosted the house gathering. Members of the nascent movement “want to start a revolution,” he said.

But can an “attention activism” movement of millennials and Generation Z members break free of the world’s largest companies? The raw numbers say no. But cultural changes start small, and the rebellion is growing against what many call “human fracking.”

Apple and other Big Tech firms say they’ve taken steps to help users reduce time spent on their devices, including features that track usage and........

© Fortune