Robinhood rolls out long-awaited ‘Social’ feature to let users track and copy other traders

It’s common on social media sites like Reddit for users to share what stocks they are buying and selling. For better or worse, this activity serves as inspiration for others to imitate what those traders are doing and, in Europe, this so-called “copy trading” is baked right into brokerage platforms. On Wednesday, Robinhood began rolling out its version of this feature, which it calls Robinhood Social, to select users.

“Customers will be able to follow other Robinhood traders, swap strategies, discuss market moves, and trade with clarity. Plus, they can trust that every customer profile belongs to a real person, verified through KYC,” said the company in a blog post, announcing the beta launch of the tool.

Robinhood is taking a go-slow approach to the feature, which it announced last........

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