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The CEO of a Gwyneth Paltrow-backed $55 million startup went zero waste—she ditched body wash, coffee to-go, and disposable diapers for over 2 years

10 1
21.06.2025
Blueland cofounder and CEO Sarah Paiji Yoo went radical in her quest to be more sustainable, but she quit when she realized her impact was "minuscule."

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