Multimillionaire athlete-turned-CEO says he never buys expensive clothes and only flies economy because he’s in constant fear of running out of cash
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10.07.2025
Tom Beahon has cofounded £1 billion sportswear brand Castore, but the frugal early years of living off £1,000 pounds monthly and living with his parents are “deeply branded” on his soul: "That day-to-day focus on cash, that paranoia.”
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