Thanks to TikTok and other social media apps, finding “dupes” of high-end products is easier than ever. Now, Lululemon is taking Costco to court over the issue.

The popular athletic wear brand sued the retailer for selling products that allegedly rip off some of its most popular items at a cheaper price point. Dozens of brands have sued over dupes, but it’s not just about proving a product was copied: The creators must show that a copycat product could confuse customers into thinking they’re buying the real thing.

Still, many shoppers are intentionally seeking out fake products, one trademark lawyer told Forbes, which makes it much harder to prove brand confusion.

Senate Majority Leader John Thune (R-SD) speaks to reporters off the Senate floor after the Senate passes President Donald Trump's so-called "One, Big, Beautiful Bill," Act at the U.S. Capitol Building.

After a marathon negotiation session to convince GOP holdouts, the Senate advanced President Donald Trump’s One Big Beautiful Bill, with Vice President JD Vance casting the tie-breaking vote. There are several key additions and omissions from earlier versions, including a softening on credits for wind and solar projects as well as more rural hospital funds. House leadership said it will vote on the Senate version Wednesday.

In passing the bill, the Senate approved more than $1 trillion in cuts to Medicaid over the next 10 years and changes to federally funded health insurance programs that would leave nearly 12 million people without coverage, according to an estimate from the Congressional Budget Office. Republicans defending the cuts say they are aimed at reducing abuse, waste and fraud, as most of the Medicaid cuts come via new work requirements for some recipients.

President Donald Trump and Elon Musk outside the White House in March.

After President Donald Trump and Tesla CEO Elon Musk sparred again over his signature spending bill,

© Forbes