Artificial intelligence is now front and center on product roadmaps across sectors. It’s even making many executives reconsider their product strategy. According to PricewaterhouseCoopers’ June 2024 Pulse Survey, 82% of U.S. CEOs say the average company won’t survive the next decade if they fail to meet the changes that AI brings. AI is changing what is possible and creating new opportunities; however, only 41% of executives in that same survey said there is alignment on how to achieve their updated product vision.

Sometimes, companies will create new, AI-powered features without thoroughly thinking them through. In the rush to get ahead of competition and get closer to their vision, they actually set themselves back. AI alone won’t differentiate a product, nor is AI tool usage itself a strategy. Here are the top mistakes companies make that can interfere with a winning product strategy, plus how to avoid them.

It’s good to keep an eye on your competitors. However, you don’t want to accidentally copy their mistakes like a student copying wrong answers off of someone else’s test. AI features that are getting buzz are not always getting good word-of-mouth feedback from customers. By the time the company you’re copying is preparing to sunset a failed AI feature, you may have already wasted tons of time, resources, and development copying them.

In the much cited Massachusetts Institute of Technology State of AI in Business 2025 study, a key reason many........

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