06-29-2026FAST COMPANY IMPACT COUNCIL

From static storefronts to decision engines

Retail’s next act brings new elements to attract and excite shoppers.

[Photo: Getty Images]

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more.

For years, the retail industry debated whether physical stores could survive digital disruption. That debate may be over, but it has paved the way for a new question: What role should the store play now?

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