Why male corporate leaders and billionaires need financial therapy
Corporate leaders and billionaires are often viewed as visionaries and wealth creators. But beneath the surface, many are trapped in an invisible financial crisis—one rooted not in market volatility or poor investments but in their psychological relationship with money.
As a finance professor and editor of the forthcoming book Financial Therapy for Men, I study this often overlooked aspect of financial psychology. Money is far more than numbers on a balance sheet—it carries emotional, psychological and social meaning. People’s relationships with money are shaped by childhood experiences, cultural beliefs, and personal triumphs and failures. This emotional baggage can influence not only their sense of safety and self-worth but also how they manage power and status.
The field of financial therapy emerged in the mid-2000s to address these dynamics. Drawing from behavioral economics, financial psychology, family systems theory, and clinical therapy, it aims to help people understand how their thoughts, feelings, and experiences shape financial behavior. Foundational academic work began at Kansas State University, home to one of the first graduate-level programs in the field.
Since then, financial therapy has gained traction in the U.S. and globally: It’s supported by a peer-reviewed journal and is increasingly integrated into professional practice by financial advisers and licensed therapists. Studies have shown that financial therapy can improve relationships and reduce emotional distress.
Yet much of the field focuses on people who are emotionally open and reflective—neglecting executives, who are often socialized to view themselves as purely rational decision-makers. I think this is a mistake.
Research shows that people often project their unconscious anxieties onto markets, experiencing them as mirrors of competence, failure, or control. This means that public valuations and capital flows may carry deeply symbolic weight for corporate leaders.
My research suggests that people at the highest levels of wealth and power have deeply complex emotional relationships with........
© Fast Company
