If you’re planning to roast s’mores over a campfire this summer, you’ll be spending more than last year on one ingredient that you cannot skip.

Hershey plans to raise prices on its products to offset the cost of cocoa, a commodity that’s been on a pricing roller coaster of its own over the last two years.

CBS News reports that the company will introduce a “low double-digit increase” in prices across its products. Hershey owns many of the most popular candy brands in the U.S., including Reese’s, Kit Kat, and York, as well as non-chocolate candies like Twizzlers and Jolly Rancher. The price hike will likely go into effect within 90 days, though that timeline may vary.

Last year, the price of cocoa hit historical highs, soaring past $10,000 per metric ton. Cocoa prices began spiking at the beginning of 2024, doubling over the course of the year and tripling since late 2023. Over the last month, cocoa dipped well below its record highs, but it still costs more than twice as much as it did two years ago.

“[For years,] we’ve worked hard to absorb these costs and continue to make 75% of our product portfolio available to consumers for under $4,” a Hershey spokesperson tells Fast Company. The price increase is due to the company absorbing those record-high cocoa prices for two........

© Fast Company