Firefox’s cute and fierce new mascot wants to protect you from the internet

A spiritual Pokémon, Kit is an adorable fox who promises to battle AI to protect your privacy.

Web browsers love the theme of navigation. Safari is clearly a compass. Chrome appears to be an all-seeing cyborg eye. But Firefox? It’s comparatively unhinged: a wild animal made of flame. It’s like a beast out of Pokémon, Digimon, or Chinese mythology.

And now, for the first time, the fox is breaking out of the Firefox logo to become a full-blown corporate mascot ready to protect its customers. In an era when AI companions are quickly becoming commonplace, the........

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