Airbnb goes all in on everything but the ‘bnb’
Since its last major redesign in 2022, Airbnb has been all about the destination: staying in homes so unique or glamorous—from McMansions with amazing pools to surrealist homes in a shoe—that they might be worth a trip unto itself.
But starting today, Airbnb is expanding its purview beyond homes . . . again. It’s launching a new product called Airbnb Services, and redoubling on Airbnb Experiences (first launched in 2016).
Services considers everything that you might want to accompany that home you’re renting. Photography. A manicure. A massage or spa treatment. A personal trainer. A private chef or fully catered experience. It’s basically everything you could imagine around a wedding, weekend........
© Fast Company
