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Wendy’s and Netflix’s ‘Wednesday’ team up for a not-so-happy meal

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thursday

What happens when the wittiest fast-food chain in the country and one of television’s sassiest characters come together? A not-so-happy meal.

Restaurant chain Wendy’s announced a forthcoming collaboration with Netflix’s Wednesday ahead of the show’s Season 2 release. In Wendy’s disruptive fashion, the brand did not shy away from irreverent packaging and gothic names, with plans to launch a “Meal of Misfortune” on August 4 (US) and August 11 (Canada).

The collaboration comes after a series of announced administrative changes at Wendy’s, a company currently valued at $2.1 billion. On July 18, the company’s CEO, Kirk Tanner, stepped down after a little over a year in the position.

Ken Cook, Wendy’s chief financial officer—who served less than a year in that position and had no previous restaurant experience—

© Fast Company