Wendy’s and Netflix’s ‘Wednesday’ team up for a not-so-happy meal
What happens when the wittiest fast-food chain in the country and one of television’s sassiest characters come together? A not-so-happy meal.
Restaurant chain Wendy’s announced a forthcoming collaboration with Netflix’s Wednesday ahead of the show’s Season 2 release. In Wendy’s disruptive fashion, the brand did not shy away from irreverent packaging and gothic names, with plans to launch a “Meal of Misfortune” on August 4 (US) and August 11 (Canada).
The collaboration comes after a series of announced administrative changes at Wendy’s, a company currently valued at $2.1 billion. On July 18, the company’s CEO, Kirk Tanner, stepped down after a little over a year in the position.
Ken Cook, Wendy’s chief financial officer—who served less than a year in that position and had no previous restaurant experience—© Fast Company
