Hollywood loves a sequel. And it turns out, Burger King loves them too.

For the third consecutive year, the fast-food operator is debuting a limited-time menu tied to a big box film, this time How to Train Your Dragon, ahead of the live-action film based on Universal Pictures film that will be released in June.

Beginning May 27, Burger King will start selling a new red-and-orange marble colored Whopper and Dragon-inspired mozzarella fries, strawberry lemonade, and a chocolate sundae, all taking inspiration from a franchise that has grossed more than $1.6 billion at the global box office and earned four Academy Award nominations.

Burger King says the partnership extends a family-focused marketing strategy that kicked off in 2023 with Spider-Man and 2024’s tie-in with The Addams Family. Both led to larger orders and over-indexed in popularity with younger audiences and families.

“What we’ve seen is that we’re starting again to grow with families,” says Tom Curtis, president of Burger King, during an interview with Fast Company.

Since Curtis joined Burger King in 2021, after a long career at rival restaurant operator Domino’s, he has helped spearhead nine unique Whopper limited-time offers.

The red-bun Whopper was connected to the film Spider-Man: Into the Spider-Verse and last year’s........

© Fast Company