Leo Robitschek says he loves gin-based martinis and negronis. Unfortunately, they don’t always love him back.

“After two, that decision to have a third is usually a tricky one,” says Robitschek, who has worked in the liquor industry for more than two decades, including serving as a bar director for Manhattan hot spots Eleven Madison Park and the NoMad Hotel.

To lessen the pain after a boozy night out, Robitschek joined forces with another bartender, Nick Strangeway, and the founder of the sparkling beverage brand Dry Soda, Sharelle Klaus, to launch Second Sip Gin. The London dry gin is 20% alcohol by volume (ABV), roughly half the level of most gins, and was formulated over the course of six months as “somewhere between Beefeater and Tanqueray” gins. Second Sip has a juniper forward flavor, along with angelica root, coriander, bitter orange, and licorice, so it can retain an array of botanicals that gin is known for.

“Two martinis are better than one,” says Robitschek. “But hopefully, there’s no regrets in the morning.”

Lockdowns during the COVID-19 pandemic led to a spike in alcohol consumption as Americans were stuck at home with little to do. After life returned to normal, many consumers sought to reset their relationship by participating in Dry January—avoiding booze for the full month—and giving nonalcoholic beverages a try. All this coincided with the rise of Gen Z into legal drinking age, a generation that’s drinking less than other young people before them.

But industry data shows that a vast majority of adults that consume nonalcoholic drinks........

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