How Kendra Scott used 3 simple elements to turn her jewelry startup into a $1 billion company

The founder recently unveiled the ideal retail structure for any emerging brand.

Building a retail brand from scratch is harder than it looks. However, after transforming her jewelry business into a $1 billion brand, Kendra Scott is sharing her learnings with other entrepreneurs, including the three elements that were crucial to her success.

When she started her business, wholesale was key, Scott explained during the Inc. Small Business Week Series. “I didn’t have money for advertising and marketing,” she said. “But........

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