Forget the Shibuya Crossing or Mount Fuji; tourists in Japan are adding convenience stores to their travel itineraries.

Thanks to TikTok, grocery store tourism is trending. Viral taste tests of matcha lattes, egg salad sandwiches, and Osaka street food have turned konbinis (a shortened form of the Japanese word for convenience store) into must-see destinations, rather than just places to grab snacks on the go.

According to Globetrender, Google searches for “7/11 Japan” jumped 5,000% in the past month. One TikTok creator’s

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