The no-buy trend isn’t anything new, but it gains fresh momentum every January, right on the heels of the holiday splurge.

If you’re new to the trend, the concept is simple. While there’s no strict rule book for the monthlong no-spend challenge, most participants stick to the basics, limiting their spending to nondiscretionary items like groceries and transportation. Some take it a step further by sharing detailed lists of what’s allowed and what’s off-limits in their budget—no more impulse-shopping hauls or indulgent brunch dates, at least for the month.

“I know that #nospendjanuary seems like the absolute worst thing ever,”

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