Quince copied its way to a $10 billion empire. Now it’s looking for a new story

The dupe-culture darling just raised $500 million. I ask its first head of brand and narrative how she’s positioning the brand for hyper growth.

There’s a $298 midi dress on Reformation’s website with delicate lace detailing throughout and a button front that allows you to show some leg—it’s the kind of dress the brand is known for, versatile and a little seductive. On Quince, there’s what appears to be the same dress: It has the........

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