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The powerful branding trick Guinness, Corona, and Spotify all share

The brands people remember aren’t necessarily the ones with the loudest campaigns, but the ones that create small behaviors customers repeat until they become habits.

[Photo: Chris Ratcliffe/Bloomberg/Getty Images]

When Guinness drinkers talk about “Splitting the G,” they mean taking the perfect first sip so the foam line lands precisely through the letter G on the pint glass. Ask an Irish bartender and they’ll tell you the original target was the........

© Fast Company