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Ikea’s resale bet is paying off

22 15
17.02.2026

If you stop by the “as-is” section at one of Ikea’s U.S. stores, you might now find a vintage table from the 1980s.

The company recently started accepting older products in its Buy Back & Resell program, which gives customers store credit for bringing back used items, and then offers them for sale to other customers. Since launching as a pilot in the U.S. five years ago, the program—still the only one of its kind at a major furniture retailer—has steadily expanded, underscoring the demand for circular options.

The program “is our opportunity to bring our........

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