Six months ago, if you asked any Gen Z creator what platforms they used most often, they would point to Instagram, TikTok, Snapchat, Discord and Tumblr.

These platforms have been the go-to spaces for creators to share content and monetize their personal brands. It's where they've shared favorite recipes, dating drama and DIY home renovation tips — where they've built their niche and connected with their audiences.

For many creators, this remains true. But with TikTok's uncertain future after its temporary ban in the U.S., many are questioning the stability of mainstream platforms and exploring alternatives. This shift presents a significant opportunity for emerging social media platforms to step up, many of which are already racing to attract these creators.

The big question remains: How can these platforms attract Gen Z — a critical segment of the creator economy – and once they do, how can they retain them?

Here's why emerging social media platforms need to prioritize agency and discoverability if they want to engage and retain Gen Z creators.

Related: How Gen Z is Impacting Business and Marketing Decisions

As social media platforms become more unpredictable — whether due to policy changes,........

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