Successful small businesses have always found ways to keep up with new technologies and shifting consumer habits. Now, a fresh wave of innovation is arriving: agentic commerce.

Thanks to breakthroughs in artificial intelligence and machine learning, this new concept could transform how consumers and businesses connect, especially for small companies looking to grow.

Agentic commerce refers to a system where smart digital agents conduct transactions for people. These agents can compare prices, suggest products, make purchases and even negotiate deals, all while learning from what users like and prefer. As virtual assistants like Siri, Alexa and Google Assistant become everyday tools, the idea of automated, intelligent buying is quickly moving from sci-fi to reality.

With agentic commerce, small businesses can deliver highly personalized experiences, something that used to be the domain of large companies. This kind of customization helps build loyalty and encourages repeat visits.

Take, for example, a local bakery I frequent. Last fall, the owner started using a simple AI-based ordering system. I placed my usual order for sourdough, and the system suggested a new pumpkin muffin that was popular that week. I gave it a try (it was delicious), and now, every time there's a new seasonal treat, I get a friendly recommendation. It's a small touch, but it keeps me coming........

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