Companies are commonly using AI to automate repetitive tasks, generate and personalize content, identify patterns in performance and operations, among many other things — all in the name of driving efficiencies, powering more informed decisions and ultimately, accelerating business growth.

It's clear that AI is already helping companies to cut costs and save time. They're often, though, applying AI to individual tasks across their business. It's only when these isolated efforts are aligned in support of a broader strategy that they can unlock a greater impact.

This shift — from AI as a purely tactical tool to a strategic sidekick — is where companies will see the biggest impact to their bottom line.

As the CEO and founder of a global technology company, I've seen firsthand how AI is not only accelerating go-to-market execution but transforming how businesses engage with customers. At Infragistics, we're leveraging AI — and empowering other organizations to do the same — to identify ideal customers for new and existing products, craft and test messaging that resonates and measure performance in real-time, among other things.

But, an AI-powered go-to-market strategy is only as strong as the data behind it. That's why data is at the core of everything we do as a company — and why we built Slingshot: a data-driven work management platform that puts data at the center of their organization. With all of a company's data in one place, easily accessible and integrated into the team's daily workflows, AI becomes exponentially more powerful and its recommendations far more actionable.

Here's how companies can build a strong AI foundation to effectively target audiences, refine messaging, optimize spend and grow revenue.

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AI has the power to do research, analyze data, make recommendations and forecast trends — all in support of........

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