When Eileen Carew decided to open her own home decor store a year ago, she took on that role that many entrepreneurs find themselves in: the do-everything person. "I'm the founder, curator, shopkeeper, and strategist," she told Entrepreneur. "Every aspect, from sourcing inventory to designing the customer experience, reflects my passion for interiors and the craft of shopkeeping."

Carew's team has since expanded to include two additional team members, allowing her to fully step into the CEO role, allowing her to "focus on moving us forward, rather than the day-to-day operations."

Here's more about how Carew built her business and how she attracts loyal customers in-store and online.

Please give the elevator pitch of your business.
Emptio is a new and vintage home décor boutique situated in the historic town of Portsmouth, New Hampshire, and also has a large online footprint. We curate pieces that blend modern design with vintage character, ensuring every item has meaning and intention. We are focused on offering an exploratory experience for our community of customers, who care deeply about the personality of their homes and want everyday items to bring them fulfillment. We love inspiring customers to find pieces that make their homes feel deeply personal and heighten their lives. You can find us at 98 Penhallow Street, Portsmouth, NH 03801, and online at emptioportsmouth.com.

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What inspired you to create Emptio?
Prior to launching Emptio, I........

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