Opinion: The Badlands are Alberta’s next great tourism destination – if we build it
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Imagine this: in the heart of the Alberta Badlands, just an hour and a half from Calgary, the sun rises across ancient landscapes while visitors from around the globe stretch their arms, awakening in luxurious glamping tents.
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Picture upscale boutique accommodations and luxury spas set against canyon landscapes and blending with the environment, healing experiences informed by the wisdom of Indigenous traditions, and a growing creative scene that draws artists and performers to this raw and magnetic landscape.
Imagine an area that is known not just for its fossils, but for its future — as a wellness and cultural destination like no other. What was previously a one-day family getaway to see Alberta’s prehistoric past, or catch a show in Rosebud, is now the epicentre of Alberta’s new tourism frontier.
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