Albert Bartlett, a Scottish firm best known for producing its 'red rooster' spuds, is to build the new structure, nearly 40 metres tall, in Worstead.

But people living next to the factory off Station Road are up in arms.

They fear the structure, dubbed the 'whopper of Worstead', will harm the rural landscape, devalue homes and leave them in the shadow of the imposing steel cube.

An artist's impression of what the cold store will look like (Image: North Norfolk District Council)

At a North Norfolk District Council development meeting, Alan Roberts, a representative of Albert Bartlett, said the investment will ensure the business can continue to operate in........

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