But the stunt appears to have backfired, with customers rallying behind Rudono Pizza in North Walsham and helping owner Rudy Jordan sell out on his busiest night to date.

Mr Jordan said he was disappointed when the illuminated Domino's advertising van drove into the Black Swan's private car park on Saturday.

Rudy Jordan founded the pizzeria in 2025 (Image: Rudy Jordan)

He said it stopped directly outside his shop for about five minutes, promoting Domino’s new North Walsham........

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