But for one landlord-couple, the 'saltmarsh slosh' has all got a bit too much.

Kate and Matt Starling, who run the Dun Cow in Salthouse, have now banned pub crawls from entering, complaining that the rowdy groups travelling on buses are descending upon the village.

The couple have even taken to meeting people at the village's bus stop at the weekends to warn them not to get off to avoid disappointment.

The Dun Cow pub owners Kate and Matt Starling, pictured here with their children, Max, Mia and Ella who all work at the pub too (Image: Sonya Duncan)

It follows several incidents where large groups have descended on the family-focused venue, arriving "pretty leathered" having already visited several other watering holes.

The decision has sparked a debate among coastal pubs across Norfolk, with some celebrating the ringing of their tills while others worry about balancing keeping their loyal locals happy.

Signs at the entrance of the Dun Cow, warning customers pub crawls are not welcome (Image: Owen Sennitt)

And while the bus companies transporting them across the coast claim their pub-crawling passengers are usually "good sports", they admitted that on occasion they have caused problems for drivers.

There are two bus services that serve the Norfolk coast.

Lynx offers its Coastliner service from King's Lynn to Wells-next-the-Sea, while Sanders Coaches' Coasthopper continues the route by transporting passengers from Wells through to Mundesley.

Both services travel along the A149.

Lynx Bus Coastliner service leaves King's Lynn bus station (Image: Chris Bishop)

While........

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