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Is 'perfection paralysis' holding agri-tech innovations back from farmers?

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monday

The 2026 REAP Conference, organised by membership network Agri-TechE, brought farmers, researchers, technology developers and entrepreneurs to the KingsGate Conference Centre in Peterborough.

Including insights from East Anglian scientists and food producers, it explored how new science and technology can be transformed into useable solutions for farmers.

Delegates heard that while scientists pursue rigour and knowledge, the industry urgently needs practical, cost-effective tools and services which can boost their productivity and profitability on the ground.

This sparked the central question of “how good is good enough?” - and how strong does the evidence need to be to give farmers the confidence to invest money, time and training into adopting new technologies.

Dr Helen Ferrier speaking at the 2026 Agri-TechE REAP conference in Peterborough (Image: Stillvision........

© Eastern Daily Press