Industry leaders, farmers, innovators and researchers will gather at Newmarket Racecourse for the 2024 REAP (Realising our Economic and Agricultural Potential) Conference on November 6.

The event's central theme will consider the balance between whether cutting-edge new innovations should be used to "optimise one or manage many".

Delegates will hear how technology has helped global agriculture evolve into a "dual landscape of both vast scale and intricate detail".

With technologies now available for the precise management of individual crops and livestock, delegates will discuss the "tipping point" where these benefits could be outweighed by the broader, more general oversight of larger populations.

And the potential applications of AI to deliver "bespoke management at scale" will be the topic for keynote speaker Dr Elliott Grant.

He is a former chief executive of Mineral, a firm which set out to apply AI breakthroughs to make agriculture more sustainable and climate-resilient, before its technology was acquired by machine........

© Eastern Daily Press