Great Yarmouth’s Britannia Pier owners say they are “really pleased” with the change, calling it a key step in the attraction’s long-term transformation.

The project, which commenced last winter, will see the first phase of the site's £1.8m renovation completed, with the second phase to commence at the end of the pier this winter.

Bar manager Nicola Bennett (left), co-owner Cherise Abbott (centre) and pier manager Keegan Snell (right) (Image: Bruno Brown) Co-owner Cherise Abbott said: "It was the final piece of this stage of the development, and we are so glad it’s done, having worked so hard on the project.

"We have had some delays, it was due to go up in April because, ideally, we wanted it up for the school holidays, which was annoying, but that was out of our control, so we had to be patient.

"Us owners, along with the council and the conservation officers, have all worked hard as a team to complete the final design so it could look in a way that everybody was happy with.

"We are pleased with the result, it has finished off the front of the pier, and it looks amazing."

The eight-metre digital screen has been fitted to Britannia Pier (Image: Submitted) The eight-metre digital screen has been fitted to Britannia Pier (Image: Submitted) The eight-metre digital screen at night (Image: Submitted) How the front of Britannia Pier once looked (Image: Submitted) The screen is eight metres wide and three metres high.

It is a specialist-made product by One Digital, which has installed screens at Bournemouth Pier,........

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