Jonathan Denby, head of corporate affairs at Customer Excellence Award sponsor Greater Anglia, explains why a customer-focused approach is so important.

Can you tell us a bit about your business journey?

Greater Anglia has operated train services in East Anglia since 2012.

Over that time, we have consistently improved service standards, culminating in the transformative project to introduce a completely new train fleet – a historic upgrade which is now delivering much-improved journeys across Norfolk and the wider region.

What do you bring to the judging process?

I have been involved in many aspects of the customer service improvements we have made at Greater Anglia and numerous........

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