Lotus, Aviva, Norwich City FC, Kettle Foods and Start Rite are some of the brands synonymous with Norfolk that are teaming up for the study.

The new research, which is being conducted by membership organisation Brandland and consultancy firm BOP Consulting, aims to explore the potential and economic value of branding in the region, as well as assessing the role it plays in supporting the wider creative industries.

The project is set to be the........

© Eastern Daily Press