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'We're attracted to challenging projects' - why Aviva is investing in Anglia Square

2 0
06.11.2025

Aviva has called Norwich home since 1792, and now the FTSE 100 insurer wants to give back to the city by investing in the redevelopment of Anglia Square.

Anglia Square (Image: Peter Walsh, Newsquest)

Demolition of the 1960s shopping centre is set to ramp up in the coming weeks, after the final shops left the site in May.

Aviva, which is leading the £350m redevelopment in partnership with Norwich City Council, says construction will commence next spring, and people could move into the first of 1,100 new homes in 2028.

“We are attracted to projects which are perhaps a little bit harder and have more of a social impact. Projects where you need to have a long-term commitment to be able to make them work,” said David Epstein, managing director of Aviva Capital Partners, which invests in urban regeneration, housing and infrastructure projects across the UK.

David Epstein, managing director of Aviva Capital Partners (Image: Aviva)

“There have been a number of goes at this development that haven't quite got there. We felt that working in partnership with the council and with the backing of Homes........

© Eastern Daily Press