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Mexico: Adidas apologizes for cultural appropriation

54 6
13.08.2025

German sportswear manufacturer Adidas has issued an apology after being accused of cultural appropriation in the design of its new "Oaxaca Slip-On" shoe.

The shoe, designed by US designer Willy Chavarria, is inspired by the "huarache" sandals traditionally worn by Indigenous villagers from Villa Hidalgo Yalalag in the Mexican state of Oaxaca, who weren't involved in the production.

"Adidas values the cultural richness of Mexico's Indigenous communities........

© Deutsche Welle