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Kenya: Gen Z questions Ruto's new jobs initiative

20 0
07.06.2025

Kenyan President William Ruto announced an ambitious initiative to tackle Kenya's youth unemployment issue earlier this week.

The program, dubbed the National Youth Opportunities Towards Advancement (NYOTA), which aims to target over 800,000 young Kenyans, has sparked skepticism among Generation Z — the term generally used to describe people born during the late 1990s and early 2000s.

Many Gen Zers in Kenya question the feasibility of tackling youth unemployment amid budget constraints and a track record of unfulfilled pledges.

According to the Kenyan leader, the NYOTA project is a 20 billion Kenyan shillings ($154.8 million, €135.5 million) partnership with the World Bank aimed at supporting young Kenyans between 18 and 29 — and up to 35 for people with disabilities.

"In recognition of the immense potential of our young people, their critical role in the economy, and their capacity for creativity and innovation, the Government of Kenya has partnered with the World Bank to roll out the 20 billion National Youth Opportunity towards Advancement Project," said Ruto, noting that the initial 100,000 jobs will start as soon as next week.

"We have committed 5 billion Kenyan shillings in grants to support 100,000 young people. We are not just offering a paycheck for today, we are providing financial relief and a bridge to future opportunities," Ruto added.

But even as the president framed the........

© Deutsche Welle