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Is getting off Tinder the answer to Britain’s relationship recession?

5 9
10.07.2025

(Photo illustration by Joe Raedle/Getty Images)

Dating apps like Hinge, Tinder and Bumble are in decline but let’s not pretend Britain was more romantic before the apps, says Phoebe Arslanagić-Little

All over the world, from Turkey and Finland to America and Thailand, people are becoming less likely to enter into relationships. In the UK, households consisting of just one person are also becoming more common and dating apps are frequently and casually blamed for our failure to couple up.

At the same time, ‘swipe fatigue’ is seeing the revenue of Match Group – which owns a huge number of apps including Tinder, Hinge and OKcupid – fall as users become less and less willing to pay for extra features or to use the apps at all. We all know people who have deleted these apps from their phones not because they have found someone, but because they “need a break”.

Dating app-haters rejoice at this news. But they may........

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