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How do you lobby a party like Reform?

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06.09.2025

OXFORD, ENGLAND – AUGUST 26: Reform UK Leader Nigel Farage speaks on stage during the Reform UK Deportations Policy Announcement on August 26, 2025 in Oxford, England. Reform UK Leader Nigel Farage and Zia Yusuf announce the Party’s plans for mass deportations of asylum seekers who come to the UK on small boats. Should they make it to the government, the party will arrest migrants on arrival, automatically detain and subject them to forced deportation to countries such as Afghanistan and Eritrea. (Photo by Leon Neal/Getty Images)

With one in five lobbyists heading to Reform UK’s party conference in Birmingham today, it’s time to start framing your policy asks around helping the voters Nigel Farage appeals to, says Jon Gerlis

The remarkable rise of Reform UK is, perhaps, the defining story of the last year. Despite being just six years old, the party now finds itself at the top of the polls. Even the more conservative projections suggest that Nigel Farage’s insurgent party is on course for major gains at the next election, while others suggest the party could find itself with a workable majority. The changing political winds have inevitably been felt by the UK’s lobbying industry.

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