When I read that J.P.Morgan will retire the Nutmeg brand later this year, it felt like the end of a chapter, not just for them, but for all of us who began this journey together. For more than a decade, Nutmeg and Moneyfarm were often spoken of in the same breath. Two young companies trying to make investing more accessible, using technology to build and manage low-cost ETF portfolios for people who wanted their money to work harder but didn’t want, or need, expensive financial advice. We were, of course, competitors, but we shared the belief that investing shouldn’t be reserved for the privileged few and that it could be simple, transparent and human.

I remember meeting Nutmeg’s co-founder, Nick Hungerford, over a beer in Clapham almost twelve years ago. We spoke about how alienating traditional wealth management could feel, and how technology might one day make good investing habits as common as online shopping.

Nick was generous, visionary and full........

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