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Forget strategy, company culture is the trump card for struggling businesses

5 0
11.10.2025

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Up against changing tech, tariffs and government policy, it’s company culture, not strategy, that will help businesses most, writes Chris Lewis

If you’re trying to work out your strategy when everything keeps changing, can I offer a little advice? Don’t bother. This is not the time to plan how to go from A to B. There are a number of reasons why. B might shift or no longer be available. Your perception of A might change because the alphabet is now in Cyrillic. While you were thinking about that, someone replaced the whole alpha taxonomy with a numeric one.

The tactical variables here are the three ‘T’s: Tariffs, Technology and Treasury. We’ve never seen a time where tariffs can be on one week and off the next; similarly with AI, the technology is changing so fast, what you did last week may suddenly become obsolete. Finance, which used to........

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