With Topshop set to return to the high street next week, Becky Mailen asks whether nostalgia alone will be enough to save the beleaguered brand

Topshop was the reason you came to London. You saved up your Christmas money, got on the coach and strode down Oxford Street into the mind-blowing space that was Topshop. It was everything retailers still aspire to be today: aspirational yet accessible, trendsetting but not intimidating, immersive, desirable, shoppable and always busy. It was the destination.

And then it all changed. Those of us who loved it grew up. And with that, Topshop began to fade away.

But now, it’s back. The brand that once defined high-street fashion in the ’90s and ’00s is returning to bricks and mortar, with news yesterday confirming the brand will make its return to the high street next week with a boutique inside Liberty.

The question is: can nostalgia breathe life back into the brand and the........

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