Entrepreneurs no longer need a gap in the market, they just need cash
Entrepreneurship through acquisition could revitalise the UK’s business market, but budding entrepreneurs need cash to do it, writes Alex O’Leary
Viewers of BBC’s Dragons’ Den will be familiar with Liam Browne, whose pitch for his product “Full Power Cacao” (cacao powder taken from the cacao tree, which also produces chocolate) is often referred to as one of the most successful pitches in the show’s history. Liam pitched that the drink made from the powder would “overtake coffee as the number one morning drink by 2032”. He promptly secured a £50,000 investment from the Dragons and began his entrepreneurial journey.
Like Liam, many Brits aspire to be successful entrepreneurs. The Aspiring Entrepreneurship 2024 Report (commissioned by the e-commerce platform Shopify) showed that Britain’s entrepreneurial spirit remains strong, with 61 per cent of Brits expressing a desire to own their own business. The number is even higher amongst younger age groups – 73 per cent of 16–24 year-olds and 80 per cent of 24–34 year-olds.
The rise of entrepreneurship through acquisition
Unlike Liam, to become a successful entrepreneur you do not need to identify a gap in the market and pitch it to........
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