Many studies and surveys have been tabulated in recent years that track changing consumer habits when it comes to alcohol consumption.

To sum things up in very general terms, most of us are drinking less booze.

Some studies indicate millennials and generation Z are leading this sober-curious trend due to several factors—the cost, possible health impacts, various lifestyle choices and an overall desire to understand an individual’s motivation to drink alcohol.

Personally, I don’t think what’s behind this trend is critically important, a trend is not something an individual can really control, no matter what it is but rather, what’s ahead.

What do I see on the horizon? There will........

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