More people are realising that their dollar has impact, and investment choices carry moral weight as well as financial consequences. It reflects a growing awareness that our financial decisions are connected to environmental, social, and ethical outcomes.

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In the next two decades, more than $3.5 trillion will be passed from Baby Boomers to Gen X and Millennials, but what many investors don't realise is how they invest their money will determine the kind of world they grow old in and the one their children grow up in.

An increasing number of Australians - across all age brackets - are looking to invest responsibly and away from fossil fuels, weapons, and industries misaligned with social and environmental concerns.

Take Bruce MacAdam, a married father of three, who views ethical investing as a practical expression of his values. He encourages his children to see money as a tool for change, from climate action to social equity.

His family believes investing is a chance to reflect who they are and what they stand for - and a way of having a say in the kind of future they want, but not at the expense of their returns.

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