'If you ask us to make an AI ad, we will inherently fail': Particle6 on AI in production

Sarina Da Costa Gomez was speaking as part of a panel discussion at Media 360.

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Sarina Da Costa Gomez, executive creative director at production company Particle6, has highlighted the importance of brands considering whether focusing on the “human lens” would make more sense than creating fully AI ads. 

Speaking at Media 360 yesterday........

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