The debate over natural versus synthetic fibers is not just about fashion or cost; it is about the future of one of humanity’s oldest crops cotton. Once the backbone of global textiles cotton now finds itself in a fierce contest with synthetic fibers particularly polyester. The question is simple yet pressing: how can cotton reclaim its lost ground in the fiber economy?

In 1960, cotton dominated the world with a 68 percent share of the global fiber market. Today this dominance has faded to just 23 percent. Meanwhile, synthetics led by polyester have surged ahead on the strength of lower costs year-round availability and functional superiority. Polyester does not shrink; it dries quickly, resists wrinkles and lasts longer than most natural fibers. Backed by steady industrial research and supported by evolving fashion trends synthetics have carved out a permanent place in wardrobes across the globe.

For cotton this is more than a challenge it is a wake-up call. The fiber that has clothed civilizations for thousands of years must now reinvent itself. Experts agree on three broad directions: innovation, sustainability and branding.

First, innovation is essential. Cotton textiles can no........

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